It has been a few months since Google released its update of the extended basic algorithm in May. Many sites are better ranked, while others need to be downgraded. Many webmasters have predicted the reason for recent updates to the broadband algorithm. And Google later also confirmed that it had changed the ranking and display of certain pages on the search results page.
Google explained in more detail that the Broad Core algorithm is updated several times a year and there is nothing you can do about it. Some websites rise in the rankings because they were previously undervalued.
This is what Google announced:
Every day, Google usually publishes one or more changes to improve results. Some focus on specific improvements. Some of these changes are radical. Last week we released a complete update of the basic algorithm. We do it regularly several times a year…..
– Google SearchLiaison (@searchliaison) 12 March 2018
As with any update, some sites may experience a decrease or an increase. There is nothing wrong with sites that are now less efficient. Instead, changes to our systems benefit sites that were previously underutilized.
There is no solution for less performing sites, except the focus on creating good content. Over time, your content may increase compared to other sites.
One of the news publishing sites further elaborated on Google’s decision by writing,
We are an information site that focuses on corporate finance. We were probably influenced by the June kernel update, as we have been using it since the first kernel update. In the week of June, traffic dropped.
It takes almost 2 weeks to understand the impact of a broad-based algorithm, but SEMrush has released the volatility of the SERP after 2 days of updates, here’s what they showed in the report:
The graph shows that, according to the Broad Core algorithm, there is a huge impact in May, with the healthcare, financial, healthcare and retail sectors being the most popular. This is due to the fact that in the background COVID-19, where there are few searches, and the traffic on these pages is low. On the other hand, newspaper publishers are dealing with a huge rush to defeat the pandemic.
John Mueller of Google gave a balanced reasoning.
There’s nothing to fix here, because the algorithm doesn’t focus on a specific thing. Many factors related to a website sometimes change, and this affects your traffic and ranking. There are no obvious changes you can make, but there is an old post (published in 2011) on the webmasters’ central blog that is essentially a guide to building quality websites, and webmasters are strongly encouraged to read this post.
The fact is that many large websites have also lost their ranking, but this is not a permanent condition. Ratings fluctuate after each new update of the Broad Core algorithm. It also indicates that if your site has a lower rank after an update, you can get a higher rank again at the next update. It is a matter of understanding the criteria and managing the process well.
Just follow the instructions and worry less about changes after the next Google update.
In this article you will learn:
1. You need to understand what makes your website rank better
The first important step is to investigate the real image of your website. John Mueller asked a series of questions to help you understand why your website should score higher than other competitors:
- Is the content on the site written by an expert or enthusiast, or is it rather superficial?
- If you had the opportunity, would you provide your credit card details on the website?
- Do you trust the content of the site?
- Does the page have superfluous content and copied articles with minor keyword changes?
- Are there spelling errors or factual inaccuracies?
- Is the content designed to maintain the interest of the reader, or is it just looking for a good position in the search engines?
If most of your answers are positive, you can expect to be well ranked in the future, otherwise the only way to save yourself is to improve. So stay positive and fasten your seatbelt to shine for Google’s robots.
2. Using Google’s own tools
You may have done your best to set up your website, but you weren’t satisfied with the final performance. So, to find out where the page really lacks in the minds of readers, you should try some of the best Google tools that not only ensure accurate results, but are also effective. Look at some of them:
The search console tells you where to click on specific landing pages. You can also compare traffic between two specific data and get valuable data for improvement. There are also many filter options available in the search console, such as Searching for performance in a particular country or on a particular device.
Another effective tool you can use to find out the actual state of your website is analysis. For information about organic traffic simply click on Behavior > Site Content > Landing pages and filter organic traffic. It also has many other filters that allow you to get real-time information about users and the sources they come from.
3. Improvement of EAT localisation
You can easily rely on EAT, which stands for expertise, credibility and trust, to improve the ranking of your website. It is a concept that ensures the overall quality of your website, including good content and backlinks. It is sometimes misinterpreted with the concept of measuring points for a website, but it does allow you to measure whether you are an expert in a particular area and to provide relevant information to readers.
Here are some useful points to consider when improving your ASD:
4. Getting someone else’s opinion
Yes, as a website owner and creator of things from top to bottom, it is very common to enjoy your website because you have put your point of view in it. But if you ask people in the same field, you will be surprised how different their views are. It may seem strange to you, but sometimes it’s okay.
Contact an expert and ask if he or she is satisfied with the look and feel of your website, including the content, design and function. The various reviews can then be analysed and improved to enrich your pages and ultimately benefit you.
Conclusion:
There are no rules for updating the Broad Core algorithm. You need to take care of the whole website instead of thinking that only one factor affects the ranking of your website. In a way, we attribute the poor quality of the content to a lower rating, while technical problems can also be considered another factor, but having an open mind and considering the general reasons can help you succeed.
You can also find more information on restoring Broad Core algorithm updates by clicking this link:
- https://www.searchenginejournal.com/core-algorithm-update-recovery/324587/
- https://www.oncrawl.com/oncrawl-seo-thoughts/the-impact-of-broad-core-algorithm-updates-and-how-to-recover-from-them/
- https://seo-hacker.com/recover-broad-core-algorithm-update/
Author: Mary Kingston
Content writer in search engine marketing
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